There are a lot of companies out there that should offer website development services but don’t have the time, knowledge, or resources.
Let’s take digital marketing agencies, for example.
If you run a digital marketing company, it only makes sense to build websites for your clients. But, you might not have the time to learn WordPress development, or the money to hire an in-house web development team. So, you focus on social media, SEO, and other digital marketing services instead.
That’s fine, but you’re leaving money on the table.
However, there’s another option:
Reselling white-label websites.
In other words, you can hire another agency to build sites on your behalf. You do the marketing, acquire your own customers, and then pay the other agency to make sites for you.
Let’s get into how you can start reselling WordPress development services, even if you don’t know a thing about WordPress.
What Does It Mean to Resell “White Label” WordPress Sites?
Here’s how white labeling works:
This is a common practice in many different industries. In the food industry, for example, it’s common for brands to buy pre-made products from a large manufacturer, then slap their labels on the packaging.
This is why every grocery store and big-box chain has its own line of “generic” products. Walmart doesn’t make the products in its Great Value line. Instead, they buy those products from a supplier, then resell them under the Great Value brand.
When we’re talking about white label web design, it works the same way. A web design agency builds websites (or website themes) for another company.
Through ongoing collaboration, the two parties work together to create websites that suit the reseller’s needs. The reseller then markets their web design services under their own brand name and sells them at their chosen price point.
White label WordPress sites are fully customizable, so both the reseller and their clients can log on and alter the site however they’d like.
The Benefits of Buying White Label Solutions
Here are a few reasons why hiring a white label website builder might be the best option for your business:
You Can Offer More Products
Your clients are already coming to you for marketing help. Whether your specialty is social media, content marketing, or SEO, your clients are paying for some kind of digital marketing service.
Wouldn’t it make sense for you to provide their website, too?
By reselling white label sites, you’ll not only attract new customers, but you’ll also be able to provide more value to your current ones.
You’ll Save Money
According to Indeed, the average full-time WordPress developer earns about $62,655 per year. And that doesn’t even include the cost of onboarding, admin expenses, or overhead.
If you don’t have a steady stream of web design projects coming in, sixty-grand a year might not be worth the investment.
By partnering with another agency, you’ll only pay developers when you need them.
You’ll Have Access to Specialized Skills
Every client has different needs. Your clients may want to integrate their API or CRM into their site. Or, they may want to get data feeds from a third-party tool.
If your in-house developers don’t know how to do these things, you’ll have to pay them to learn on the job. By partnering with an outside agency, however, you’ll have access to specialized talent that can provide whatever your client’s website needs.
You’ll Have More Time
Even if you know how to build WordPress sites, do you love doing it? If not, why waste your time?
Partnering with a white label developer will give you more time to focus on the things you love. Whether that’s sales, producing content, or anything else, you’ll be able to devote your energy to the tasks that make you happiest.
Learn about our WordPress development services and how we help our clients take their business to the next level.
What You Should Expect From a White Label Partner
Thinking about hiring an agency to help with your website design efforts?
Here are a few deliverables you should expect to receive:
Formalized Project Kick-Off
Before your partner does any work, they’ll need to know what kind of site you want.
Most white label developers start off with a “discovery” process to learn about your site. They’ll ask about your functionality needs, what you want your site to look like, and what kind of user experience you want to provide.
They may also ask you to send them some examples of other websites you like, which can provide a sense of direction for your site design.
And of course, they should have any images or logos you want to use for branding. If you have any copy from your marketing team that you’d like to include on your site, your partner should have that too.
The best white label partnerships involve several conversations before launching the project. This ensures that the site development partner knows exactly what the reseller needs to deliver to the end-client.
This is the most basic deliverable in any white label web design arrangement:
A custom-branded website.
Your site should be easy enough to use (after a bit of instruction) that you and your clients can alter it as you like. You should receive a customized username and password from the developer.
When you or your clients log into the WordPress dashboard, there should be no visible signs of your partner’s involvement. Any logos, company names, or contact information should be either yours or your clients — not the other agency’s.
Related: What Is Brand Marketing? [And Why Does It Matter?]
Instructional Video Tutorials
If you’re not a WordPress pro, then you’ll need help teaching your clients how to use their site. For this reason, many agencies provide white label video tutorials.
These videos will help your client to navigate the backend of the site, so they can edit the content without having to mess with the site’s code.
Not every white label agency provides these types of videos, and not every digital marketer wants them. But, they can be helpful for both you and your clients.
If your client needs troubleshooting help, do you want them to call you or the person who built the site? This is something to discuss with the other agency before you enter into a contract.
Some agencies will be happy to communicate with your clients on your behalf. Others may not be willing to do so.
If you want your partner to help your clients without mentioning the white label program (which, there’s no reason for them to do so), make sure that this is included in your contract. If they aren’t willing to do this, they may not be the right partner for you.
Some agencies offer website management services, where they’ll update and maintain your clients’ sites moving forward. Even if they provide simple, easy-to-use templates, this is helpful for folks who don’t have the time to update the sites themselves.
But even if you don’t want help with maintenance, your partner should still stay in touch to make sure everything is working properly, especially during the early days of the project.
White labeling is never a “one and done” situation. As we discussed earlier, it’s a collaborative process that requires ongoing conversations about what you and your clients need.
If you invest in white label services, your partner should strive to learn as much as possible about your industry and customers. This will ensure that they’re able to build the best solutions possible.
How to Find a Good White Label Website Developer
There are a lot of agencies out there that will develop your websites for you.
So how do you choose the right one?
Here are a few things you should look for in a white label partner:
First and foremost, the agency should be able to design the types of sites you need. Whether you’re looking for e-commerce sites, affiliate marketing sites, or just a typical brochure-style website, your partner should have experience in building sites for your niche.
That’s the first step in forming a strong reseller program.
When an agency is well-versed in your niche, they’ll be able to exceed your needs, rather than simply meet them. They won’t just build functional sites, but they’ll optimize your site for your industry. This will drive sales for your clients and, in turn, lead to repeat customers for you.
Related: Our Full Guide to Website Development
Transparent and Reliable Pricing
Reselling white label sites can save you a lot of money. But in order to stay profitable, you need to know how much you’ll spend upfront.
After all, if you don’t know how much you’ll spend on web development services, you won’t know how much to charge for your own services. It can throw your whole budget off, and you can end up spending way more than you planned for.
So after assessing your needs, your potential partner should be able to provide a clear pricing estimate and turnaround time. They may not be able to give you an exact cost, but they should be able to tell you how much they charge for each service, and exactly what you’ll get in return.
Reliable, Trustworthy Reviews
As with most services, you can find great web developers by reading their online reviews. Take a look at their Facebook and Twitter profiles to see what existing customers have to say. Scope out Yelp and Glassdoor, too, to see if you can find any more reviews.
A lot of web-based businesses create case studies and white papers to explain how they’ve helped past clients grow. Ask your potential partner if they have any case studies they can share with you. If not, see if they can connect you with a past client or two who can give you a testimonial.
And above all else, take a look at their past work. If they claim to be a good agency, they’ll have a strong portfolio to back it up. Browse through sites they’ve created and ask yourself: if this was your site, would you be proud of it?
Want to Start Reselling WordPress Sites? We Can Help!
If you want to sell website development services but don’t have the time to learn (or the money to pay a full-time developer), white labeling could be a great option for you.
And there’s a chance that Inter might make a great white label partner for your brand.
We’ve built single-page and multiple-page websites for dozens of clients in many different niches. All of our sites are optimized for mobile devices and search engines, and we design everything using Advanced Custom Fields so you can edit text, images, and other content on your own (without having to learn the ins and outs of WordPress).
Now, we’re not the right agency for every company, but we have built a lot of awesome websites. So, if white labeling looks interesting to you, give us a call. We might be able to provide exactly what you’re looking for.